Four Questions to Ask Before You Give a Presentation

In order to be an effective presenter you need to learn to be in the moment with your audience.

In order to do that you need to focus on these four questions:

1. Who will you be speaking to? Try to think like your audience.

HOT TIP: How to make sure you come from their angle not yours

Many times you will be asked to present at the last moment. This usually causes a flurry of panic as you try to think of all the information you need to share with the client.

You automatically think, “What information do I need to share with this client or what do I think they would want to know.” The problem with this approach is that it will cause you to “brain dump” everything you know and then some JUST to make sure you hit on any concern they might have. This approach causes your brain to search for what they need to know, why they need to know that information and how your product or service works. It is all about you and your company and then you relate it to them.

A better approach is to immediately think, “Why does this client need to know this?” This approach will cause you to focus on their problems and concerns, how you can help them and what you need to do together to make things work for them. It is all about them and their company and how you relate to their needs.

Now you have them riveted in their seats.

2. What concerns or needs do they have?

3. What are/could be their objections to what you have to say/offer? Address these head on and you can turn adversaries in to advocates.

4. How can you or what you are offering add value to them? Remember it is all about them not you! Keep asking, “why would that matter?” to get to the heart of your message.

Remember a presentation is NEVER about sharing information; it is about moving an audience to take some kind of action.