7 top lead generation KPIs to close more sales

A lead generation KPI, or key performance indicator, is a metric that you use to measure the effectiveness of your lead generation efforts. Some top lead generation KPIs include the number of leads generated, the conversion rate from leads to sales, and the average sale amount. You should choose the KPIs that are most relevant to your business and track them over time to see how they trend. If you see that your KPIs are declining, it may be an indication that your lead generation strategy needs some tweaking. In this article, we’ll cover the 7 top lead generation KPIs to close more sales.

7 top lead generation KPIs to close more sales

#1. Conversion Rate
There are a few reasons why conversion rate is a key metric for measuring the success of lead generation campaigns. First, if potential customers are not converting into leads, then the campaign is not successful in generating new business. Second, by tracking conversion rates, you can determine which marketing tactics are most effective in attracting new customers. And finally, the conversion rate can help you to identify areas for improvement in your lead generation process.

#2. Bounce Rate
Bounce rate is a good KPI to track because it can indicate how effective your marketing and lead gen efforts are. If people are coming to your website but leaving right away, it means that you’re not providing them with what they’re looking for. On the other hand, if you have a low bounce rate, it means that you’re successfully enticing visitors to stick around and explore your site further. This makes them more likely to become leads or customers in the future.

#3. Exit Rate
Because if someone visits your website but leaves without taking any action, they’re not likely to become a customer.

Exit rate is one of the top lead generations KPIs because it can tell you how effective your website is at converting visitors into leads. If a high percentage of people are leaving your site without taking any action, you need to make changes to your website so that it’s more engaging and encourages people to take the next step.

#4. Average Session duration
There are a few reasons why average session duration can be a useful metric for lead generation. First, the longer a user spends on your site, the more likely they are to convert. This makes intuitive sense—the more time someone spends exploring your site and learning about your products or services, the more likely they are to convert.

Second, longer sessions indicate that users are finding what they need on your site and don’t need to bounce off in search of another solution. This is also valuable information; it means you’re providing a good user experience and users are finding what they need on your pages. Both of these factors contribute to higher conversion rates overall.

#5. Cost Per Acquisition (CPA)
There are a few reasons why you might want to take Cost Per Acquisition (CPA) as a lead gen KPI. First, it’s a good way to measure the effectiveness of your marketing efforts. If you can keep your CPA below a certain threshold, you’re likely making a profit on your leads. Second, it’s an easy metric to track.

You can use software or services like Google AdWords or Mixpanel to monitor your CPA and make adjustments as needed. And finally, it’s predictive. Knowing your CPA allows you to estimate how many leads you’ll need to generate in order to hit your desired revenue goal.

#6. Website traffic
There are a few reasons why website traffic can be a good metric to track when it comes to lead generation. First, if your website is getting a lot of visitors, that means you’re doing something right with your marketing and branding. And second, a high volume of website traffic usually means that there are plenty of people who may be interested in what you have to offer – making it more likely that some of them will convert into leads.

Of course, simply having a lot of website visitors doesn’t mean you’ll automatically generate a ton of leads. But it’s still a good indicator of how well your marketing efforts are working overall and can help you focus your efforts on areas that are most effective.

#7. Social Media Engagement
There are a few reasons why social media engagement can be a valuable metric for lead generation. First, when people Like or Follow your company on social media, they’re indicating an interest in what you do. This gives you the opportunity to market to them directly by promoting your products or services.

Second, Social Media Engagement can be a strong indicator of buying intent. People who engage with your company on social media are more likely to become customers, so tracking engagement levels is a good way to measure the effectiveness of your marketing campaigns.

Finally, social media engagement can help you identify potential leads. By tracking which posts generate the most interactions (Likes, Comments, Shares), you can create content that appeals to your audience. One of the best tools to handle your sales is a sales crm tool.

We hope you found this article on 7 top lead generation KPIs to close more sales useful.

Why You Need A Bookkeeper for Your Small Business

One service that is often very necessary is that of a bookkeeper, and their contributions to small businesses over the years have proven to be immense. This article will examine why you should hire a bookkeeper for your small business. Read on to discover more.

Who is A Bookkeeper?

A bookkeeper is a professional charged with keeping an organization’s business books and financial records on track. They are often expected to provide accurate, updated financial information about the organization or business whenever they are called upon. Bookkeepers are often mistaken for accountants as bookkeeping is for accounting, but they are all slightly different, although their tasks are pretty similar. While an accountant may be charged with developing and maintaining the entire accounting system, a bookkeeper is only concerned with transaction entering and data recording.

Benefits of Hiring A Bookkeeper for Your Small Business

A bookkeeper may be what you need to get your small business organized and on track, and the reasons are not very far-fetched. Here are some significant reasons you need a bookkeeping Gold Coast expert for your start-up business.

You Get Critical Account Information: At the end of each month (depending on the system you operate), you get a breakdown of your account information, including a balance sheet and an income statement. These data will help you organize your business and re-strategize by changing your approach.
You Get to Pay Less Accounting Fee: A good bookkeeper is professionally trained and has some accounting skills. Hence, they can deputize as an accountant in most cases, limiting the need to hire a small business accountant until it becomes essential. Therefore, if you often hire a professional to assist with the accounting every month, you can reduce the frequency to four-month intervals if you have a good bookkeeper.
Saves Time: If you have a bookkeeper that carries out their job correctly, you do not have to worry about balancing your sheets or keeping a record of transactions as it is all in the job description. As a result, you will have extra time to concentrate more on other administrative departments of the business.
Qualities of A Good Bookkeeper

Some specific qualities set out gook bookkeepers from substandard ones. These qualities include;

A good bookkeeper must be able to communicate excellently
Must be tech-savvy and familiar with accounting software
Must be able to adapt to different bookkeeping styles.
Must have a good level of general accounting knowledge
Must be able to work in a team and have excellent organizational skills.
Conclusion

Bookkeeping is an essential aspect of any business, and the benefits of hiring a bookkeeper for your small business cannot be overstated. The most significant reasons to hire a bookkeeper are highlighted in this article.

Restaurant Sofa, Restaurant Sofa Manufacturers in India, Restaurant Sofa Suppliers in India

Want to spice up your living room? We recommend checking out a sectional sofa. Unlike the classic arm chair or the more formal sofa style, the sectional sofa allows you to prop your feet up and recline in a horizontal position. Ideal for those binge-watching sessions or lazy Sunday mornings wrapped up in a book. If you’re debating between a sectional or a traditional sofa for your living room, there are three very important factors to consider:

Space

One of the most important things to consider when choosing a sofa is the amount of available space. Do you have a large open-floor plan where you can add a lot of elements? Are you looking at a sunken living room or a little recreation corner tucked into the larger living area? Depending on the space you have to play with, choosing your sofa becomes a lot easier. Larger rooms with limited foot traffic are more suited to sectional sofas whereas smaller spaces can be decorated with a combination of armchairs and loveseats. However, depending on the design aesthetic you have in mind, there is no reason why a smaller space cannot use a L-shaped sofa to define its perimeter.

Style

Once you’ve got your heart set on a sectional, choosing the right one is actually pretty simple. There are three types of sectional sofas – L-shape, U-shape and semi-circular. Experiment and find one that suits your lifestyle well. The best way to do this is to create a floor plan of your current living situation and work out how different types of sofas will look. Are you propping it against a wall or in the center of your living room? If you have an open floor design, perhaps an L-shaped sofa could create a cozy corner for you to put your feet up. When choosing a shape, don’t forget to take into nearby account bookcases, coffee-tables, position of the television etc. If the space is smaller than you expected, don’t be afraid to invest in a combination of a sofa / chaise with two armchairs at the side. Remember to measure the length of any sofa you choose. If you’re taller, you definitely don’t want your feet hanging off.

Balance :

Once you’ve narrowed down on your ideal sectional sofa / sofa-armchair combo, take another look at your living room arrangement. Is the sofa seating the highlight of the room or does it overpower the rest of the decor? Is it all you see when you first walk into the room or does it complement the rest of the furniture (TV, windows, side tables)? Feel free to rearrange the flow and elements of the room until you have a beautiful space that you feel comfortable in.

Sunny overseas- Sunny overseas is one of leading all type Premium furniture manufacturers & Suppliers, in providing complete showcase furniture systems. Explore widest collection of Furniture slike Banquet Furniture, Restaurant Furniture, Cafe Furniture, Bar Furniture . We also deal in Restaurant Furniture, Hotel Furniture, Canteen Furniture, Industrial Furniture

If you’re still unsure whether a sectional sofa is right for you, give us a call. We’d be happy to help you out.

Tips on Presenting a Retirement Gift

Presenting an engraved gift at a retirement party is a great way to show gratitude for years of service. An engraved gift will be a treasured keep sake the retiree will display proudly for years to come.

This is a great opportunity to not only show the person leaving there hard work is appreciated. It is also a time to impress upon those still in your employ that there efforts are appreciated as well. Presenting the engraved retirement gift with dignity and honor will give the remaining employees the sense that the company really does care about their employees.

The gift should be presented at an event such as a retirement party or dinner. The recipient’s family and friends should be invited as well as a substantial number of staff. Especially those that worked closely with them. After Dinner a number of the upper management staff should say a few words on the retires behalf. These talks should be brief and include some appropriate humor or stories which those in attendance would appreciate. The event should come to an end with the presentation of the engraved retirement gift. The retiree should then have the opportunity to say a few words. This will make for a very memorial and special event.

The gift itself could be anything form a company award trophy, plaque, crystal bowl, clock, watch, engraved photo or silver tray. The store’s online have a large assortment of gifts and awards. It should be laser engraved using state of the art technology to insure a sharp clear impression.

The engraving should include the recipients name, title and date of retirement. You can also include the company name or logo and other information as space will allow. Logos and art work should be supplied to the engraving shop in the jpg format. You can sometimes save money and time by ordering from an online trophy store. If you do this make sure to allow enough time for production and shipping.

Follow these simple guidelines and you are sure to have an event that will show the appreciation and recognition the retiree deserves.