Four Questions to Ask Before You Give a Presentation

In order to be an effective presenter you need to learn to be in the moment with your audience.

In order to do that you need to focus on these four questions:

1. Who will you be speaking to? Try to think like your audience.

HOT TIP: How to make sure you come from their angle not yours

Many times you will be asked to present at the last moment. This usually causes a flurry of panic as you try to think of all the information you need to share with the client.

You automatically think, “What information do I need to share with this client or what do I think they would want to know.” The problem with this approach is that it will cause you to “brain dump” everything you know and then some JUST to make sure you hit on any concern they might have. This approach causes your brain to search for what they need to know, why they need to know that information and how your product or service works. It is all about you and your company and then you relate it to them.

A better approach is to immediately think, “Why does this client need to know this?” This approach will cause you to focus on their problems and concerns, how you can help them and what you need to do together to make things work for them. It is all about them and their company and how you relate to their needs.

Now you have them riveted in their seats.

2. What concerns or needs do they have?

3. What are/could be their objections to what you have to say/offer? Address these head on and you can turn adversaries in to advocates.

4. How can you or what you are offering add value to them? Remember it is all about them not you! Keep asking, “why would that matter?” to get to the heart of your message.

Remember a presentation is NEVER about sharing information; it is about moving an audience to take some kind of action.

7 top lead generation KPIs to close more sales

A lead generation KPI, or key performance indicator, is a metric that you use to measure the effectiveness of your lead generation efforts. Some top lead generation KPIs include the number of leads generated, the conversion rate from leads to sales, and the average sale amount. You should choose the KPIs that are most relevant to your business and track them over time to see how they trend. If you see that your KPIs are declining, it may be an indication that your lead generation strategy needs some tweaking. In this article, we’ll cover the 7 top lead generation KPIs to close more sales.

7 top lead generation KPIs to close more sales

#1. Conversion Rate
There are a few reasons why conversion rate is a key metric for measuring the success of lead generation campaigns. First, if potential customers are not converting into leads, then the campaign is not successful in generating new business. Second, by tracking conversion rates, you can determine which marketing tactics are most effective in attracting new customers. And finally, the conversion rate can help you to identify areas for improvement in your lead generation process.

#2. Bounce Rate
Bounce rate is a good KPI to track because it can indicate how effective your marketing and lead gen efforts are. If people are coming to your website but leaving right away, it means that you’re not providing them with what they’re looking for. On the other hand, if you have a low bounce rate, it means that you’re successfully enticing visitors to stick around and explore your site further. This makes them more likely to become leads or customers in the future.

#3. Exit Rate
Because if someone visits your website but leaves without taking any action, they’re not likely to become a customer.

Exit rate is one of the top lead generations KPIs because it can tell you how effective your website is at converting visitors into leads. If a high percentage of people are leaving your site without taking any action, you need to make changes to your website so that it’s more engaging and encourages people to take the next step.

#4. Average Session duration
There are a few reasons why average session duration can be a useful metric for lead generation. First, the longer a user spends on your site, the more likely they are to convert. This makes intuitive sense—the more time someone spends exploring your site and learning about your products or services, the more likely they are to convert.

Second, longer sessions indicate that users are finding what they need on your site and don’t need to bounce off in search of another solution. This is also valuable information; it means you’re providing a good user experience and users are finding what they need on your pages. Both of these factors contribute to higher conversion rates overall.

#5. Cost Per Acquisition (CPA)
There are a few reasons why you might want to take Cost Per Acquisition (CPA) as a lead gen KPI. First, it’s a good way to measure the effectiveness of your marketing efforts. If you can keep your CPA below a certain threshold, you’re likely making a profit on your leads. Second, it’s an easy metric to track.

You can use software or services like Google AdWords or Mixpanel to monitor your CPA and make adjustments as needed. And finally, it’s predictive. Knowing your CPA allows you to estimate how many leads you’ll need to generate in order to hit your desired revenue goal.

#6. Website traffic
There are a few reasons why website traffic can be a good metric to track when it comes to lead generation. First, if your website is getting a lot of visitors, that means you’re doing something right with your marketing and branding. And second, a high volume of website traffic usually means that there are plenty of people who may be interested in what you have to offer – making it more likely that some of them will convert into leads.

Of course, simply having a lot of website visitors doesn’t mean you’ll automatically generate a ton of leads. But it’s still a good indicator of how well your marketing efforts are working overall and can help you focus your efforts on areas that are most effective.

#7. Social Media Engagement
There are a few reasons why social media engagement can be a valuable metric for lead generation. First, when people Like or Follow your company on social media, they’re indicating an interest in what you do. This gives you the opportunity to market to them directly by promoting your products or services.

Second, Social Media Engagement can be a strong indicator of buying intent. People who engage with your company on social media are more likely to become customers, so tracking engagement levels is a good way to measure the effectiveness of your marketing campaigns.

Finally, social media engagement can help you identify potential leads. By tracking which posts generate the most interactions (Likes, Comments, Shares), you can create content that appeals to your audience. One of the best tools to handle your sales is a sales crm tool.

We hope you found this article on 7 top lead generation KPIs to close more sales useful.

How to Stay in the Present Moment

Many people live in the future. Why? Most people have a future that doesn’t mirror their present so they’d rather be in the future. This isn’t necessarily a bad thing because Law of Attraction states, “…that which you give your attention to will manifest in your life.” However, staying in the future means your present is passing you by.

Staying present is easy. All it takes is for you to stop, look, and listen. Stop and look at the environment that surrounds you. Where are you at? What are you doing? Be present even when you’re washing the dishes. Listen to the sound of the water whooshing down the drain. Washing the dishes can be quite meditative if you let it.

Tips to stay present

1. Stop and pause. Take a couple of deep breaths and notice everything around you from the trees to other people to cars. This will keep you grounded in the present.

2. Stay out of the future by focusing on today which is all you have. No one knows for sure if tomorrow will ever come. You may as well enjoy today because tomorrow may not show up.

3. Be grateful for today. If today you can walk, run, and speak without assistance from medical devices, be grateful for that. Many people would give anything to breathe on their own without the assistance of an oxygen machine.

4. Go for a walk and notice everything in nature. Feel the sun on your skin, notice the howling of the wind, and listen to the birds chirp. This is great way to become grounded and centered.

Being present is all you have. Remember the saying, “…live for today because tomorrow may never come.” This could happen. If you’re caught up in the future you’ll miss out on opportunities today that could help you tomorrow.

Today, many people are stressing about their jobs and finances. In fact, most marriages break up over finances. If you step back and assess the situation, perhaps it’s not that bad. Maybe it’s a good lesson for you to go through a “cleansing” of some sort. This could mean staying at home and cooking with the family versus going out to eat all of the time. Perhaps the family that begins to cook together will grow closer. Cutting back can actually bring you closer together if you let it.

Don’t take today for granted because tomorrow may never come. Enjoy the music of life and focus on the positive and what’s working in your life such as your great health. Without your health, you couldn’t do what you wanted to do such as travel, run, or whatever it is that you desire to do. Be present, be grateful, and just be!