7 top lead generation KPIs to close more sales

A lead generation KPI, or key performance indicator, is a metric that you use to measure the effectiveness of your lead generation efforts. Some top lead generation KPIs include the number of leads generated, the conversion rate from leads to sales, and the average sale amount. You should choose the KPIs that are most relevant to your business and track them over time to see how they trend. If you see that your KPIs are declining, it may be an indication that your lead generation strategy needs some tweaking. In this article, we’ll cover the 7 top lead generation KPIs to close more sales.

7 top lead generation KPIs to close more sales

#1. Conversion Rate
There are a few reasons why conversion rate is a key metric for measuring the success of lead generation campaigns. First, if potential customers are not converting into leads, then the campaign is not successful in generating new business. Second, by tracking conversion rates, you can determine which marketing tactics are most effective in attracting new customers. And finally, the conversion rate can help you to identify areas for improvement in your lead generation process.

#2. Bounce Rate
Bounce rate is a good KPI to track because it can indicate how effective your marketing and lead gen efforts are. If people are coming to your website but leaving right away, it means that you’re not providing them with what they’re looking for. On the other hand, if you have a low bounce rate, it means that you’re successfully enticing visitors to stick around and explore your site further. This makes them more likely to become leads or customers in the future.

#3. Exit Rate
Because if someone visits your website but leaves without taking any action, they’re not likely to become a customer.

Exit rate is one of the top lead generations KPIs because it can tell you how effective your website is at converting visitors into leads. If a high percentage of people are leaving your site without taking any action, you need to make changes to your website so that it’s more engaging and encourages people to take the next step.

#4. Average Session duration
There are a few reasons why average session duration can be a useful metric for lead generation. First, the longer a user spends on your site, the more likely they are to convert. This makes intuitive sense—the more time someone spends exploring your site and learning about your products or services, the more likely they are to convert.

Second, longer sessions indicate that users are finding what they need on your site and don’t need to bounce off in search of another solution. This is also valuable information; it means you’re providing a good user experience and users are finding what they need on your pages. Both of these factors contribute to higher conversion rates overall.

#5. Cost Per Acquisition (CPA)
There are a few reasons why you might want to take Cost Per Acquisition (CPA) as a lead gen KPI. First, it’s a good way to measure the effectiveness of your marketing efforts. If you can keep your CPA below a certain threshold, you’re likely making a profit on your leads. Second, it’s an easy metric to track.

You can use software or services like Google AdWords or Mixpanel to monitor your CPA and make adjustments as needed. And finally, it’s predictive. Knowing your CPA allows you to estimate how many leads you’ll need to generate in order to hit your desired revenue goal.

#6. Website traffic
There are a few reasons why website traffic can be a good metric to track when it comes to lead generation. First, if your website is getting a lot of visitors, that means you’re doing something right with your marketing and branding. And second, a high volume of website traffic usually means that there are plenty of people who may be interested in what you have to offer – making it more likely that some of them will convert into leads.

Of course, simply having a lot of website visitors doesn’t mean you’ll automatically generate a ton of leads. But it’s still a good indicator of how well your marketing efforts are working overall and can help you focus your efforts on areas that are most effective.

#7. Social Media Engagement
There are a few reasons why social media engagement can be a valuable metric for lead generation. First, when people Like or Follow your company on social media, they’re indicating an interest in what you do. This gives you the opportunity to market to them directly by promoting your products or services.

Second, Social Media Engagement can be a strong indicator of buying intent. People who engage with your company on social media are more likely to become customers, so tracking engagement levels is a good way to measure the effectiveness of your marketing campaigns.

Finally, social media engagement can help you identify potential leads. By tracking which posts generate the most interactions (Likes, Comments, Shares), you can create content that appeals to your audience. One of the best tools to handle your sales is a sales crm tool.

We hope you found this article on 7 top lead generation KPIs to close more sales useful.

Tips For Writing An Introduction For A Business Presentation

How To Write A Business Plan Introduction

In a business plan you want to use as much good researched information as you can get. That information is divided into 7-8 sections (depending on the type of business you are starting). No particular beginning order for these sections is necessary. It is important that they are organized into this order with a fluid presentation once you are finished.

1 – Executive summary

2 – Company Description

3 – Product or Service Description

4 – Market Analysis

5 – Strategy and Management Structure and Budgets and Implementation

6 – If you have an e-commerce business plan then include your web plan summary

7 – Your Management Team

8 – Projected and researched financials – Don’t go for pie in the sky profits. You are talking to professionals and they will spot the insincerity and lack of research you used to create the financials if you do.

Even though you are excited about your new business venture and could go on about it for pages – Do not do that. If you can use 100 words to describe what you wrote out in 800, then use 100 words instead. If you need to let someone else re-write your business plan introduction, then you are well advised to do that. At this point in your venture your words are the only power and tools you have. Use them wisely or risk not being taken seriously (and not being funded).

Let’s begin -

- Be Brief

- Be Clear

- Use power words, not fluff to fill in spaces.

- Use descriptive words not “More,” “Very,” or any rendition of them -

For example: “We offer “more” Quality widgets than our competitors.”

Revised: “According to researched comparisons, Watkins Services offers a larger variety of cost-effective, superior widgets than our main competition.”

- Solve a problem for your customer by creating a product that helps them with that problem, capitalize on a vision (a dream) or feed a ‘want.’ Use this information in your introduction.

- Explain how your business will conduct (implement) its mission statement.

- Be aware of what you need for this business plan and try to stay away from statements like, “This business will retire with me.” Five year proposals tend to give you more credibility than stating that,.. “this is the business that you will be in for the rest of your life,” types of suggestions.

Introductory Paragraph Examples:

1 – Watkins Consulting will be a consulting company specializing in marketing of high-technology services in world-wide markets. The company offers high-tech customers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development.

2 – Watkins Consulting (MC) is a start-up consulting firm focused on serving the comprehensive needs of businesses to complete their full range business cycle. Our core staff of experienced professionals uses a team approach to most consulting projects. MC offers a balanced hands-on service compared to its competitors.

Do not be discouraged if you are turned down. Sometimes the real power and influence in is your re-write. So, “if at first you don’t succeed, try, try again.”

- This is your day on the Oprah show and you have exactly one minute to catch everyone’s attention. This is your one chance to shine! Make sure you are tinsel bright and sparkling electric with your introduction!

And one last thing — Imagine your success!

Credit Debt Negotiation – Tips In Negotiating With Credit Companies And Eliminating Debt

Credit debt negotiation is a part of liability settlement program; this program has become popular because of the advantages it is offering to its consumers. Credit debt negotiation can be done in two ways: you can do it yourself or you can hire a negotiation company for your aid. One thing to note is that tackling the lenders is a very tough job. You should have the appropriate negotiation skills and you should be aware of information of the laws of financial sector. If you have expertise in both these areas then getting a good deal is not an issue.

If you are thinking of doing the entire exercise on your own: you should have good knowledge of the laws of financial industry, determination to break a good deal and appropriate negotiation skills. There are certain gaps in the laws of the financial sector. These gaps can benefit you in tackling and manipulating the lender. You should have the ability top threaten your lender with the threat of insolvency. Without this ability you will fail in getting the best deal. The lender might not even allow you to use this method if you do not have this ability. Your bargaining ability should be similar to the bargaining ability of a lawyer.

If you think you do not have the knowledge and the required skills then you should not try doing the exercise on your own. For you settlement services you should hire a legitimate and highly professional liability settlement service provider.

A professional firm has the ability tackle the creditor and obtain the best deal from them for their clients. They hire lawyers and attorneys with great negotiation skills and complete knowledge of the financial sector. They assign these agents to their client’s case. The agent then meets the client’s lender and tackles him by using his negotiation ability and knowledge of the financial sector.

Make sure that the settlement firm you hire is a legitimate one. This is very important because previously consumers have suffered losses because they have been unable to locate legitimate service providers. You should even work hard for the selection of the best in the business. The best in the business have a lot of experience and have a huge client base. They use their experience, knowledge and expertise to aid their clients. Once you have hired a professional service provider; you will figure out that your hard work has provided you with good results.