Tips For Writing An Introduction For A Business Presentation

How To Write A Business Plan Introduction

In a business plan you want to use as much good researched information as you can get. That information is divided into 7-8 sections (depending on the type of business you are starting). No particular beginning order for these sections is necessary. It is important that they are organized into this order with a fluid presentation once you are finished.

1 – Executive summary

2 – Company Description

3 – Product or Service Description

4 – Market Analysis

5 – Strategy and Management Structure and Budgets and Implementation

6 – If you have an e-commerce business plan then include your web plan summary

7 – Your Management Team

8 – Projected and researched financials – Don’t go for pie in the sky profits. You are talking to professionals and they will spot the insincerity and lack of research you used to create the financials if you do.

Even though you are excited about your new business venture and could go on about it for pages – Do not do that. If you can use 100 words to describe what you wrote out in 800, then use 100 words instead. If you need to let someone else re-write your business plan introduction, then you are well advised to do that. At this point in your venture your words are the only power and tools you have. Use them wisely or risk not being taken seriously (and not being funded).

Let’s begin -

- Be Brief

- Be Clear

- Use power words, not fluff to fill in spaces.

- Use descriptive words not “More,” “Very,” or any rendition of them -

For example: “We offer “more” Quality widgets than our competitors.”

Revised: “According to researched comparisons, Watkins Services offers a larger variety of cost-effective, superior widgets than our main competition.”

- Solve a problem for your customer by creating a product that helps them with that problem, capitalize on a vision (a dream) or feed a ‘want.’ Use this information in your introduction.

- Explain how your business will conduct (implement) its mission statement.

- Be aware of what you need for this business plan and try to stay away from statements like, “This business will retire with me.” Five year proposals tend to give you more credibility than stating that,.. “this is the business that you will be in for the rest of your life,” types of suggestions.

Introductory Paragraph Examples:

1 – Watkins Consulting will be a consulting company specializing in marketing of high-technology services in world-wide markets. The company offers high-tech customers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development.

2 – Watkins Consulting (MC) is a start-up consulting firm focused on serving the comprehensive needs of businesses to complete their full range business cycle. Our core staff of experienced professionals uses a team approach to most consulting projects. MC offers a balanced hands-on service compared to its competitors.

Do not be discouraged if you are turned down. Sometimes the real power and influence in is your re-write. So, “if at first you don’t succeed, try, try again.”

- This is your day on the Oprah show and you have exactly one minute to catch everyone’s attention. This is your one chance to shine! Make sure you are tinsel bright and sparkling electric with your introduction!

And one last thing — Imagine your success!

How To Open Your Presentation With Commanding Attention

You have a few seconds to set the tone for your presentation. A good start paves the road to success while a weak opening can slam shut the door to success.

Your opening must do three things for you. Grab attention, set the direction and establish rapport. Without their attention you have a room of non-listeners. Without knowing your direction your audience will feel lost and confused. Without rapport you might have a room of enemies.

You can grab attention with contrast, relevance and credibility.

You can set the direction by answering the question, “Why are we here?”

You can establish rapport by demonstrating empathy, common interest and confidence.

The Marcel Marceau Opening

Use this powerful technique to open your presentation.

When it’s your turn to speak, walk slowly, proudly and smiling to the front of the room. Take your position. Face the audience. Stand tall. Smile confidently. Say nothing. Glance at one individual, then another, and another. Do this silently for up to eight seconds.

This is how you claim the room. It allows everyone to stop fidgeting and focus their attention on you. They will be amazed at your self confidence to look so good and patiently wait before you speak. They will anticipate listening to a powerful presentation. Choose your first words carefully because they will be listening intently.

5 Presentation Opening Mistakes to Avoid

Speaking on your way to the front of the room

Doing this diminishes your perceived confidence and power because you appear unwilling to wait. In addition many people might not hear what you said while walking to the front of the room.

Telling a joke

This was standard advice to public speakers five decades ago. It was bad advice then and even worse today. Don’t start with a joke. In fact you should never tell jokes in your presentations. Most jokes make fun of somebody else and that’s not the way to establish rapport with your audience. A painful example of this was for the speaker to tell a lawyer joke before opening the speech to a room full of lawyers.

Testing the microphone as you open

Perhaps you’ve witnessed a speaker tapping or blowing into the microphone and saying “Is this thing on?” The time to test the microphone was before the meeting began. Get into the room before the audience arrives to test the audio and video equipment.

Before I begin

Think about that statement. The speaker walked to the front of the run and started with, “Before I begin.” That’s like a runner at the start of a race. The starter pistol sounds and everyone dashes off except one person who says, “I’m not ready yet.” The race started without you. Your presentation started when you were introduced.

Reading your opening

Listening to your reading your speech seldom feels authentic to your audience. Reading your opening will feel cold and distant. You won’t connect because your audience is likely to think, “Are you talking to me or only reading a prepared statement?” The worst case of reading your speech is reading your self introduction, “Hello, my name is George.” I’ve seen speakers read their own name. That’s usually the beginning to a boring speech. When you are reading, you are not making eye contact. You’re not building rapport. You might as well be in another room.

Design the opening to your presentation with the care that you should prepare the curb view of your house when you put it up for sale. If people don’t like the curb view they will drive by. Do you want your audience to drive by – or to eagerly embrace your presentation?

Be in the Present With a Daily Tarot Card

There are ways to live each day with more meaning and leave you more at peace first with yourself, then the world around you. Information is at your fingertips, with the click of a mouse, you can get pointers on living in the moment. You can learn the techniques of mindfulness. There are many ways to meditate. All these lead to the road of inner peace and harmony.

The tarot can be helpful in setting your pace for the day. Let it help you find a way to be present in the moment. This does not require any psychic abilities. It starts with choosing a deck that you feel you can connect with. If you are not familiar with the variety of tarot decks, ask a friend, or check it out on-line. The artwork varies as well. However, you can always get another deck as you get more confident and familiar with what tarot is all about. Drawing one card and focusing on it only takes a few minutes.

Tarot card for the day

There is no lack of psychic readers on the internet including tarot. This is good, but take it a step beyond. If you do not own a tarot deck., consider owning one. Tarot cards provide insight and energy to a situation. In regular tarot readings, there are cards that turn up with the message that the wisdom / or energy is best applied in the present.

Choosing a tarot card daily can help you to focus on issues for that day. There is no right way or wrong way to read a tarot card. Look at the card with no judgment, no anxiety, no anticipation or fear. No matter how tough things are, do not greet the morning with doom and gloom.

Have faith, this is easier said than done, but remember, there is nothing to fear but fear itself. Tarot cards cover all possibilities in life- joy, love, success,strength and the opposites as well, pain, sorrow, struggles, failure,betrayal or defeat. How does this help? Being in the present moment calms down the spirit. Being calm lets the spirit offer a brighter outlook or perspective if the day seem to start off dreary.

A glance at the suits:

Minor Arcana: The suits have different designations as there are different tarot decks.. I use the Rider-Waite deck.

Sword- this suit is of the element Air. It encourages you to use your mental acuity. Focus on the image, be in the present. Fear and anxiety compounds worry. These feelings, these thoughts do not solve a problem and cloud your judgment. Take a few deep breathes, have faith and ask your spirit, angel, God or whatever deity you believe in for guidance. As you go through your day, focus on what you have to do- at that moment. The rest of the day will take care of itself.

Wands- this suit is of the element Fire. I call this suit as calling up on the fire of the spirit.It shows strength, passion and courage, asks for focus on what is right. At times, we tend to focus on the negative and breathe life to it. This is self-sabotage. Instead, be in the present moment and feel the strength of your spirit that will guide you against all odds. Feel the energy around you in the present moment.

Pentacles this suit speaks to you of Earth, the physical, material aspect of life, its challenges and its rewards. Again, the spirit inspires you to be centered and grounded. Clutter in the mind will take you nowhere. You get edgy and disoriented. Take a moment to feel grounded, your feet solid on the ground and enjoy being in your center at the moment.

Cups this suit speaks of emotions, of love or hate. It is the Water element. Water flows, so should Life. Water turns solid as ice, so do emotions- it can turn frigid. Learn to allow life to flow, each moment to unfold, this is the mystery of Life. Immerse in the moment and feel the peace flowing through your being.

Major Arcana This suit highlights more powerful energies, carry with it higher vibrations with deeper spiritual messages.

If a daily card crowds your schedule, you can pick a card, focus on it for a few days or make it a card for the week. This practice of a daily card deepens intuitive abilities. It gives you a chance to learn about the cards and you’d be amazed at the wisdom it offers. Each deck comes with a descriptive book.

It helps you to pay more attention to that inner voice which we all have and is waiting to be heard. It guides you to a healthier lifestyle, be more mindful of your health, your activities and your priorities.It enhances relationships.