Tips For Writing An Introduction For A Business Presentation

How To Write A Business Plan Introduction

In a business plan you want to use as much good researched information as you can get. That information is divided into 7-8 sections (depending on the type of business you are starting). No particular beginning order for these sections is necessary. It is important that they are organized into this order with a fluid presentation once you are finished.

1 – Executive summary

2 – Company Description

3 – Product or Service Description

4 – Market Analysis

5 – Strategy and Management Structure and Budgets and Implementation

6 – If you have an e-commerce business plan then include your web plan summary

7 – Your Management Team

8 – Projected and researched financials – Don’t go for pie in the sky profits. You are talking to professionals and they will spot the insincerity and lack of research you used to create the financials if you do.

Even though you are excited about your new business venture and could go on about it for pages – Do not do that. If you can use 100 words to describe what you wrote out in 800, then use 100 words instead. If you need to let someone else re-write your business plan introduction, then you are well advised to do that. At this point in your venture your words are the only power and tools you have. Use them wisely or risk not being taken seriously (and not being funded).

Let’s begin -

- Be Brief

- Be Clear

- Use power words, not fluff to fill in spaces.

- Use descriptive words not “More,” “Very,” or any rendition of them -

For example: “We offer “more” Quality widgets than our competitors.”

Revised: “According to researched comparisons, Watkins Services offers a larger variety of cost-effective, superior widgets than our main competition.”

- Solve a problem for your customer by creating a product that helps them with that problem, capitalize on a vision (a dream) or feed a ‘want.’ Use this information in your introduction.

- Explain how your business will conduct (implement) its mission statement.

- Be aware of what you need for this business plan and try to stay away from statements like, “This business will retire with me.” Five year proposals tend to give you more credibility than stating that,.. “this is the business that you will be in for the rest of your life,” types of suggestions.

Introductory Paragraph Examples:

1 – Watkins Consulting will be a consulting company specializing in marketing of high-technology services in world-wide markets. The company offers high-tech customers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development.

2 – Watkins Consulting (MC) is a start-up consulting firm focused on serving the comprehensive needs of businesses to complete their full range business cycle. Our core staff of experienced professionals uses a team approach to most consulting projects. MC offers a balanced hands-on service compared to its competitors.

Do not be discouraged if you are turned down. Sometimes the real power and influence in is your re-write. So, “if at first you don’t succeed, try, try again.”

- This is your day on the Oprah show and you have exactly one minute to catch everyone’s attention. This is your one chance to shine! Make sure you are tinsel bright and sparkling electric with your introduction!

And one last thing — Imagine your success!